Our first few weeks on the App Store have gone well and even though there have been some minor confusions both on our part and the users’, all in all it seems to be a good addition to our distribution channels.
The one niggle I have is about demo versions. We can send users from the App Store to our website to download the demo and try out the programs for free but then they have to delete the demo in order to purchase the full version from the App Store. This is not the best user experience, especially if users think that their data will be affected by the deletion of the program (it won’t – the Pedias keep their data separately from the applications for exactly this reason).
Of course the time-lag between submitting an update and getting it approved is also a bit of a stumbling stone because we never know how fast the process will be. With our latest update (4.6.4) now in review, the first one we’ve done since the release of the App Store, that’s not critical because there weren’t any major bug fixes included. But I can understand that it might be frustrating for Mac App Store customers to have to wait for an update when they know that it’s out and available on other channels. We’ll have to see how this plays out in the future.